Diane Metcalf

Have questions? These answers may help!

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I can probably do it myself. Why should I consider hiring a Web Designer?

You should consider hiring a Web Designer because your website gives visitors a first impression of who you are and what you do. A website is the first thing visitors see when they search online for a business or service like yours. Your site needs to be attractive, functional, and intuitive. It’s the digital “face” of your business.

Planning and designing a site that functions correctly, looks beautiful on all devices, reflects your company’s mission, philosophy, and values, and appeals to potential customers, requires a professional Web Designer.

There are plenty of free online web development services that build websites, but a Web Designer provides a unique custom-made solution to specifically meet your personal and professional needs. Very often you can see the difference between a do-it-yourself site and one that’s been designed and built by a professional. Look at some sites in your industry. See if you can spot the ones created by amateurs.

Web Designers create websites by making the “user experience” a priority. At the same time, they make the site aesthetically pleasing, easy to use and able to function correctly on many sizes of devices. Modern web design must be mobile-friendly and scalable, meaning it’s capable of future expansion to include things like additional pages, blogs, galleries, audio, and video streaming.

Web Designers are experts at integrating these and other technologies into your site. They know about design and color theory. They can design and build the site, add technical functionality and security, test and then launch the site on a live server. Like ImageandAspect, some also set-up social media marketing, content marketing, search engine optimization (SEO), domain registration, hosting, malware protection, and perform ongoing site updates and maintenance.

What should I look for when I search for a Web Designer?

A professional Web Designer creates the “look and feel” of your website. They collaborate with you to choose color palettes and typography, establish page-layouts, and create sample pages (mock-ups). They ensure the site is functional, meets your goals, and is easy for users to navigate. When you’re hiring a Web Designer, you should review their resume’ and portfolio. Look for their level of experience and samples of their work, including their experience in building the type of site that you want.

They must be excellent communicators, have a “process” in place for managing their work-load and their clients, and be available to you when you need them. Having soft skills, such as working collaboratively and responding positively to feedback, make working together even more enjoyable. Finally, look for a Web Designer who has cross-functional knowledge, such as understanding search engine optimization and different kinds of marketing in addition to web design.

How much do Web Designers charge?

The average cost for hiring a Web Designer depends on the scope of the work, which could range from building a site from scratch to rebranding or redesigning an existing one. The amount of content and graphics the designer will need to create from scratch also needs to be considered. Generally speaking, the more complex the project, the more time the designer will need to spend. The longer the project, the higher the cost can be. You can count on the Web Designer spending a minimum of 10 hours to create a very basic website. Prices also depend on the designer’s skill set, the process involved, and the company’s overall rates. In general, the national average cost for a basic website package starts at $500, but a large, highly customized website can cost much more.

ImageandAspect‘s pricing algorithms are based on the amount of work agreed upon and the projected amount of time (based on our experience) that will be necessary to complete the project package, start to finish.

This pricing structure gives us the flexibility to deliver our best work while remaining unconcerned with watching the clock or tracking billable hours.

Flat rates are beneficial to our clients because the agreed-upon fee is the fee that’s paid. There are no hidden costs. There’s no need for us to quote every feature individually. We believe that quoted and agreed-upon contracted fees deliver the best possible solution.

Here are some examples of cost. We have packages available that may suit your needs, or you may create your own package

What do you need?
Portfolio or Landing Page or Resume’ Site
Business Site
Web Store or Market

Should I have a planned budget?

Yes, you should definitely have a planned budget for your website.

Clients are sometimes hesitant to disclose their budget, or they may not have any idea what they should expect to spend.

We want to make recommendations for your site that are in your financial comfort zone, so you need to know that the results we’re able to deliver depend heavily upon the amount you’re going to invest. The more flexible you are with your budget, the more aggressive we can be at getting you the results you want.

It’s also important to keep other necessary costs in mind for things the website will require: the cost of your domain name (the “dot com” name), your website-hosting (where your website will “live” on the Internet), copywriting or content creation, photography, videography, ongoing maintenance, and support (unless you’ll be doing these things yourself.)

ImageandAspect provides custom packages and personalized quotes, so you’ll know exactly what’s included (and what’s not) and exactly what you’re paying for.

How do I hire a Web Developer?

To hire the best person for the job you’ll first need to ask yourself some questions. You also need to make sure you have a thorough, specific list of what you want to be included in your web design package.

A question you’ll want to ask yourself is “what do I want my website to look like?” Take a look at websites in your industry or those serving similar customers. Give your designer these examples to see if they can deliver those kinds of results. The person you hire should have experience creating websites with the features you want. If they don’t have the right skill set, they’re not the right designer for you.

What’s the Web Designer’s process? How will you send them your content? (files, text, and photos) How will you keep in touch, share information or ask questions about the project? Will you use texting? Facebook? Email? Before you hire anyone, make sure that their development process meets your expectations and is something you’re willing to work with. Make sure their availability works with your schedule or timeline.

You can check out our process here.

Most important is finding a Web Designer who will work collaboratively with you to create the successful online presence you desire.

Want to hire ImageandAspect? Want to ask us some questions?

Click here to schedule a free 30 minute Q&A session or to get a rough estimate for your web project.

What is ImageandAspect‘s web development process?

We have a detailed development process guide, describing the 3 phases of web development, the timeline involved and what to expect in each phase. Download or read it here.

How much will my web presence cost?

When you share your web project concepts and ideas with us, we’ll be able to give you an accurate, personalized estimate based on your specific requirements.

Do you offer website maintenance?

Yes, we do. We’ll never push that on you as some developers do, but if you’re interested, just ask for a quote.

Will my website be mobile friendly? (mobile responsive)

Your site will absolutely be mobile friendly. It’s a priority for your site to work correctly and look beautiful on all sizes of devices: desktops, mobile phones, and tablets. We don’t create separate mobile websites. As per Google requirements for responsive web design, we write one set of code to develop one site that works properly on all devices.

I’m not technically savvy. Will you help me figure out what I need?

Of course, we’ll help you figure out what you need! It’s what we do! We’re here to discuss all of your site’s needs and to answer all of your questions. We use everyday language and keep the tech-lingo to a minimum. We know you’re not a techie and we want you to understand everything that happens in the design and development process. We want to develop a site that fits your expectations, your business model and your budget.

How do you ensure a quality product?

To ensure a quality product as well as your satisfaction, we follow design and development standards and best practices to build your website. After your site is launched, we monitor it for 30 days, making any adjustments that are needed, based on your feedback. After that, some clients like to keep us on a “retainer” to keep their site up-to-date. (A retainer fee is paid in advance, or in installments, for a period of specific on-going services.) This could mean we’re adding new content, blog posts, or photos, or doing routine maintenance like creating backups and updating security measures. Retainers are not required. Many of our clients choose to maintain their site by themselves. If they need us in the future, they reach out.

How long will it take to build my website?

How long it takes to create your site depends on your specific requirements: the number of web pages desired, the amount of content, and the number of photos and/or video, and the purpose of the site. A Portfolio Site generally takes less time than a Business Site, which takes less time than an E-commerce Site. Custom-developed sites can take anywhere from 2 to 4 months and sometimes longer.
See Imageandaspect‘s process here.

What do you need?
Portfolio or Landing Page or Resume’ Site
Business Site
Web Store or Market

Do you provide hosting?

No, we don’t provide hosting. We can suggest the right hosting provider based on your needs and budget. We can also acquire the web hosting for you as part of your package if you don’t want to do that yourself.

Will you design my website or do you outsource, or use templates?

We do the designing. We design your site using your branding (logo, color palette, and typography), as well as your organization’s vision, mission, and philosophy.

If you need professional photos, a logo, or content creation, we can help with that too, and these can be added to your custom package. We have a great network of professionals who do these kinds of work and we’d be happy to add them to your project.

Do you provide a guarantee?

Yes. We provide 30 days of support after the launch, making tweaks and corrections. We ensure that everything works as it should before we sign off on the project with you..

Who owns the website when it’s finished?

Our contract for work guarantees that you will own your website files and content upon your final payment. Our work is considered “for hire”; we just reserve the right to show it off on our own website’s “Demo” page.

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