Be Seen. Be Heard. Be Known.
It's all about
your web presence.
Content Marketing: If you're selling
a service or product, but don't want an e-store, we'll design the page for Content
Marketing. Content Marketing is a way of generating interest in products or
services by offering attractive and pertinent online materials (such as videos,
blogs, vlogs, courses, and e-books) as a free incentive, in exchange for the
prospective customer's email address. You then nuture a relationship with these
potential buyers by emailing them personal discounts, coupons, product announcements,
info about new services and upcoming events, or by sending newsletters that
they've chosen to opt-into.
Social Media Marketing: We'll do one
round of website promotion via social networks, in the form of re-usable Posts
or Pinterest Pins. The type of promotion will depend upon the package purchased
and the social network you desire to use. Common social media network sites
include: Facebook, Pinterest, Instagram, LinkedIn, and/or Twitter. After the
first round, you can re-use the Post or Pin as many times as you'd like, to
continue promoting your web presence.
Search Engine Optimization (SEO): Your
site will be submitted to Google and Bing, and an "XML site map" will be added
to your site's file directory, ensuring that the site will be indexed. (An XML
sitemap lists a website’s pages so they can be discovered by searches.) All
images will be optimized for SEO, because search engines crawl site images as
well as image file names. Image optimization, by way of correcting the format,
dimension, size, and resolution of images, helps visitors to find your website
when they search for relevant images.
Mobile friendliness: In 2015, Google
began using "Responsive Design" (aka "mobile friendliness") as a way to rank
websites in search results. We make your site mobile friendly because if a site
doesn't look great on mobile devices, it's ranked lower in web-search results.
We don't want that any more than you do.
Security: Besides containing the scripts
and data that make your website work, each website file and folder has a set
of permissions that control access to it. We change your site's default file
permissions to a higher, more restrictive access level. We don't want you to
SSL Certificate: In July of 2018, Google
Chrome released a security update that warns visitors that a site is "not safe"
if it doesn’t have an SSL certificate installed, so we install either a permanent
or temporary certificate depending upon the package purchased.
Plug-ins: For WordPress websites, the
appropriate security plug-ins will be installed, such as "Loginizer" (fights
"bruteforce attacks" by blocking login attempts after the maximum is reached)
and "Hide Login" to obscure the default WordPress login page, preventing access
to files and directories when you're not logged in. Only pertinent, up-to-date
plug-ins will be installed which contribute to the site's functionality, aesthetics,
SEO and security.
Analytics: You'll have access to your
site's statistics to see how it's doing in terms of where your visitors are
coming from on the web, how they spend their time on your site and what content
they find interesting. You can monitor how your visitors find your site and
discover ways to better serve them. You’ll see which websites refer the most
traffic, and which ones don’t. You'll know which search terms bring people to
This information provides valuable insight about your audience.
You can use this information to create content, launch services or products,
and decide how content can be improved to attract more website traffic.
Your Brand-Style Theme: We create a
graphic file for you that contains important information about your site's style;
including a copy of your logo, your font names, your color palette, and the
important elements contained on your site such as images and URLs. You can use
this graphic as a guide any time you make changes to your website.
Your Goodbye Package: After your site
is launched, we'll provide you with a folder containing important information
about your site, such as your hosting provider, login info, domain name registrar,
important expiration dates, a copy of your purchased SSL certificate, a list
of your plug-ins, all API keys, all custom code (HTML and CSS), as well as our
contact information, in case you need to reach us in the future.